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29 Apr 2025

LaunchLab: Raydium Makes Its Memecoin Move

Two weeks after launch, Raydium’s LaunchLab is gaining traction as it looks to lure Pump’s users with new incentives and features. The key question remains: will it build lasting momentum — or fade quickly à la SunPump?
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TLDR
  • Raydium launched LaunchLab to reclaim memecoin market share from Pump.fun (Pump), aiming to attract token creators with flexibility, better economics, and deep liquidity.
  • LaunchLab differentiates itself with customizable bonding curves, creator fee shares, and referral rewards, offering creators a more financially appealing environment than Pump.
  • Pump’s cultural dominance remains strong, but LaunchLab’s incentives and builder tools could carve out a user base if it maintains momentum.
  • The battle will hinge on incentives, user acquisition, and community momentum, with LaunchLab needing to prove it can attract the same viral, degen-driven energy Pump currently commands.
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