21 Apr 2023

A global retail exodus

Global exchange traffic is down 25% from this summer globally.
geo web relative
Source: Similarweb. Exchanges included: Binance, Coinbase, FTX, Bybit, Deribit, Gate, Nexo,, BlockFi, Kraken, Bitstamp, Kucoin, Upbit, Bithumb, OpenSea, Bitfinex, OKCoin, Bitso, Luno, Indodax, Bittrex, Mercado Bitcoin, Uniswap, Huobi, OKX, BitMEX, Bitget, Gemini, Binance US, FTX US,, MEXC, CoinDCX, Firi, NBX *NB! Web traffic may be artificially inflated through click farms
We have obtained web traffic data from June to August 2022 and Q1, 2023 to assess developments in retail activity across exchanges and geography. We note a global decline of 25% in crypto exchange traffic in this period. This article present parts of our recent Norwegian Crypto Adoption survey. The full report can be accessed here.
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