10 Apr 2024

Nordic Crypto Adoption Survey 2024

For this report, EY and K33, in collaboration with Norstat, have performed crypto adoption surveys in Norway, Denmark, Sweden, and Finland. All the surveys were conducted in March 2024. The survey results are presented in the report below.
nordic survey 2024 horizontal cover image
Executive summary
  • 1.5 million people in the Nordics own cryptocurrency, equating to 7% of the adult population.
  • Most crypto owners are young, with more than 70% of Nordic crypto owners being less than 40 years old.
  • Men are three times as likely to own cryptocurrency as women, mirroring the gender gap we observe for other investment assets.
  • Crypto reached mainstream attention during the latter half of 2020 and 2021, when prices skyrocketed. Two-thirds of Nordic crypto owners bought their first coins after 2019.
  • The number of Nordic crypto owners is set to grow. Survey responses indicate that 4.6 million people in the Nordics will own crypto within 10 years.
Nordic Comparison
  • Norway has the highest crypto ownership rate, but Sweden the most crypto owners.
  • Demographics among crypto owners are similar in the Nordic countries. Crypto owners tend to be young and male.
  • The are some differences in where people buy or sell cryptocurrencies in the Nordics. Norwegians and Finns are the most likely to use local exchanges, Danes are the most frequent users of international exchanges, and Swedes use exchange-traded products the most.
About the report
The report presents crypto adoption statistics for the Nordic countries. Metrics include the number of people who own cryptocurrencies, age and gender distributions of ownership, which exchanges are being used, crypto ownership forecasts, and much more. The downloadable report is a superset of 5 individual reports:
  • Nordic Crypto Adoption Survey
  • Norwegian Crypto Adoption Survey
  • Danish Crypto Adoption Survey
  • Swedish Crypto Adoption Survey
  • Finnish Crypto Adoption Survey
The reports are appended together in the order presented above. The Nordic report consists of a Nordic summary and a Nordic comparison section, whereas the national reports present numbers for the individual countries.
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